Picking The Right NFT Partner

The inconsistent use of terminology in the NFT market has led to increased confusion as to:

(1) Exactly which asset is being sold; and

(2) What rights are acquired in an NFT transaction.

Marketing Executives and Legal Advisors need to understand the foundational principles before deciding to get involved in this new space.

NFTs in many cases grant bragging rights, instead of substantive intellectual property rights, and this needs to be clear in how the NFT is structured, marketed and promoted.

Brands should closely compare the terms of service drafted by their platform or platforms in order to make sure that conflicts do not arise later on.

Although companies may only be interested in granting buyers bragging rights, each platform deals with those rights differently and so it can have lasting consequences to your original IP or brand image to deal with one platform, over another.

To learn more, reach out to an experienced Blockchain and NFT lawyer.

Nima Sadeghian, Esq. is responsible for the content above. The content in this post is for informational purposes only and is not considered legal advice.